For small to midsize emerging Consumer Packaged Goods (CPG) brands, entering larger retailers, like Target, Walmart and Kroger, can feel daunting, especially with the added costs and logistical hurdles that come with scaling up. To streamline operations and focus on growth, partnering with a 3PL that offers comprehensive logistics solutions – including retail consolidation – should be in your consideration set.
A reliable 3PL consolidator not only manages your LTL-sized shipments cost-effectively as your production scales, but also provides access to retailers that might otherwise be difficult to reach. Moreover, a 3PL expert can guide emerging brands through complex logistics management, minimizing costly errors and additional fees.
As retailers shift toward lowering their minimum order quantities (MOQs) and increasing order frequency, emerging brands often find themselves paying high LTL rates for smaller, more frequent shipments. Retail consolidation alleviates this tedious, costly burden by combining shipments with other brands destined for the same retailer DC, ensuring shared truck, pallet and ancillary costs and streamlined order processing. This allows brands to meet the retailer’s demand for more frequent orders without steep transportation or warehousing costs, all while keeping stock replenished through multiple weekly order reviews and 98%+ on-time deliveries.
Partner with a 3PL that offers more than just retail consolidation. Emerging brands benefit from a provider that offers a comprehensive suite of logistics services backed by advanced technology. Leveraging data-driven insights with analytics and data visualization platforms can offer brands clarity on inventory levels, delivery schedules, performance metrics, and more.
A proven track record of hands-on, expert customer service, combined with a strong focus on providing high On-Time, In-Full (OTIF) delivery performance, ensures your shipments meet retailer expectations and you avoid fines. Additionally, in-house Value-Added Services (VAS), such as packaging, labeling, barcoding, and kitting, offer flexibility and customization, helping you meet compliance standards and spotlighting your brand on retailer shelves.
A 3PL can have a significant impact on your bottom-line by ensuring consistent on-shelf availability, which drives increased sales and boosts consumer loyalty. Retail consolidation helps minimize fines from late or incomplete deliveries while optimizing logistics costs, allowing emerging brands to stretch their financial runway.
By leveraging a Prepaid Transportation Program – where the supplier manages the transportation alongside their 3PL and delivers products to the retailer’s distribution centers – brands can exceed retailer requirements. This program, also known as delivered pricing, incorporates the cost of moving merchandise through a 3PL’s facilities into the final delivered cost.
Strong delivery performance through a Prepaid Retail Consolidation Program creates consistent product flow and enhanced shelf presence, leading to higher sales, stronger brand loyalty, and deepened relationships with top retailers. With enhanced on-shelf availability, emerging brands can increase profitability and ensure smoother, faster scaling.
Partner with an experienced 3PL that will fast-track your brand’s entry into retail by developing a flexible and responsive supply chain – so you can focus on building your business and growing your brand.
Partner with an experienced 3PL that will fast-track your brand’s entry into retail by developing a flexible and responsive supply chain – so you can focus on building your business and growing your brand.
